VIDEOS
VIDEOS
The scope of FINAL FANTASY XIII's mythology is so massive it could only be fully told across three games, but we realized there was a significant drop off between the first and second game. So in order to invite gamers back, we wanted to tug on the nostalgia heart strings by creating something never before - inspired by FINAL FANTASY VI's gameplay style and re-animating all of our beloved characters.
Produced PlayStation exclusive video message with Capcom
KH as a franchise has 12 years and 7 titles to cover. In order to welcome new fans into the franchise, we created a Disney-focused "introduction" trailer
PlayStation led video to thank long term PlayStation fans for waiting for episode 1 of FINAL FANTASY VII REMAKE.
Worked in collaboration with PlayStation teams + Square Enix (FINAL FANTASY VII REMAKE) / Capcom (Monster Hunter World Iceborne) development teams to create the PS4 Holiday 2019 global marketing campaign
FINAL FANTASY XV POCKET EDITION] POCKET EDITION is cartoon-ed version on iOS / Android, re-imaged from the PS4 / Xbox One release of FFXV. In order to show the similarities and differences of gameplay, cutscenes, and high quality audio, we created a dynamic comparison video, which ended up being an emotional, yet fun piece.
In order to launch Square Enix's first PSVR title that was a bit of an odd mixture of genres (fishing meets VR), we wanted to show to the public we are having fun with our own IP, but still educating consumers on the value proposition.
To put an exclamation point on the launch of FFXV's multiplayer experience, we tied the two worlds that the fans were asking for most - FFXV and KINGSGLAIVE, in an epic emotionally driven trailer.
Sales for the Multiplayer Expansion skyrocketed on launch day with the help of this trailer
Our goal was to make a culturally impactful launch for FFXV -- with the recent success of Stranger Things, our theme song of "Stand By Me" by Florence + the Machine, and the 30th anniversary of the movie "Stand By Me" -- it was a perfect storm for the perfect live action trailer to be created.
To capture the road trip theme and make a culturally impact on the launch of FFXV, we licensed the rights to create an expected and unique launch gameplay trailer feat. Eminem and Royce da 5’9”
Internal RFP win [FINAL FANTASY XV] In an unprecedented move, our global marketing team demanded we have an internal RFP for the hero trailer for our event - UNCOVERED: FFXV. From all the territories, the trailer I produced went on to become the tentpole trailer for our star-studded event.
6 months after the launch of FFXV, I was tasked to create a trailer that showcases the FFXV Universe is very much alive and ongoing
Our Royal Edition is our version of the Game of the Year Edition. In order to bring this to market, the goal is to rally nostalgia from our core fans over a year out from the original launch.
In order to do this, we created this "a look back" trailer featuring our english voice actors to talk about their never-before-told stories.
The result was quadrupling pre-orders week over week as we led to the release on 3/6/2018.
The combat system in FFXII (gambit system) was one of the most divisive features of the 2006 hit launch. In order to bring nostalgia with fans and break down barriers for new fans, we created a fun stylized way to show why fans should jump back in for the 2017 remastered launch
The FINAL FANTASY XIII saga comes to its monumental conclusion in LIGHTNING RETURNS: FINAL FANTASY XIII. I created this trailer with the goal to invite all FF fans -- lapsed players (old FFXIII trilogy footage) and new players (press accolades); to enjoy Lightning's finale.
Square Enix released a PS3 and PS Vita version of this game just one year prior. In order to avoid brand fatigue, we created a different type of launch trailer - one that hits on every aspect of nostalgia (from pyreflies, to the most iconic moments, and legendary music). It's part humorous, part emotional - all in all, received extremely well.
Known as one of the biggest trolls of our industry, I was asked to take on this project although I knew it would be received negatively with fans. We did our best to aim to not anger fans -- knowing that the FFVII Remake was only 6 months away from being announced.
In order to provide a full overview of DRAGON QUEST HEROES, we wanted to show off the voice of the King of the game as well as doing it in more of a fun lively style vs. a traditional 101 trailer
The goal of this trailer was simple - showcase the physics, humor, and quirkiness to celebrate the launch of QC
