In collaboration with Capcom, created a multi-part series of DualSense videos to show off the various new combat styles.

Zangief. Ryu. Chun Li. JP. Luke.

Static and Video artwork to celebrate the legacy of PlayStation and FINAL FANTASY VII REMAKE

Utilized on PlayStation’s digital platforms - web, CRM, and social media

EN instagram link, JP facebook link

Created a PlayStation FINAL FANTASY franchise website to celebrate the 35th anniversary and the launch of FINAL FANTASY XVI

Link here

Created a PlayStation Resident Evil franchise website to celebrate the 25th anniversary and the AAA launch of Resident Evil Village

Link here.

For the launch of expansion Endwalker in Dec 2021, we launched a beginner’s guide for newcomers or returners to the 10+ year running MMORPG

Website here.

• Square infographic (EN)

• Horizontal infographic (EN)

• Square infographic (JP)

• Horizontal infographic (JP)

How do tell everyone every key feature of a fishing meets VR game? Easy! You lean into the oddity and have fun with it.

Hosted infographic here.

While art contests aren't outside of the box thinking, the reason I am proud of this execution is because this is the first and only art contest in the history of FINAL FANTASY, that I was able to get approval from legendary artist Tetsuya Nomura

Announcement. Results.

In partnership with Sega Atlus, concepted and developed a 5-part CRM Marketing campaign to sustain the lifecycle of Persona 5 Royal.

Mechanics included - 5x persistent automatic email CRM’s sent based on player behavior with theme / avatar rewards.

Overview here. Reddit Definitive Guide here.

Our challenge for DISSIDIA is explaining the battle system in an understandable way. Instead of making traditional tutorial videos, we took a more fun, humorous approach with 12 static and animated battle guides.

We felt we found the right balance of education and feeding the core FF fans.

All battle guides can be found here.

Hosted by G4's Attack of the Show Kevin Pereira, we created a real-life game show inspired by our game to bring more ridiculousness and hilarity!

Announcement, 4 part series, and BTS videos here.