
TALENT RELATIONS
TALENT RELATIONS


In partnership with Square Enix, procured 8x mega athletes to create a mainstream to invite newcomers of FINAL FANTASY XVI and the power on PS5

[Naomi Osaka - Resident Evil Village PS5 First Play]
Worked in collaboration with internal PlayStation teams and external Capcom development teams.
Naomi Osaka twitter. PlayStation YouTube.

[Travis Scott - Resident Evil Village]
Worked with PlayStation teams to include Resident Evil Village in Travis Scott’s PS5 marketing campaign
[Florence + the Machine - FINAL FANTASY XV]
We created two original tracks and a hauntingly beautiful rendition of "Stand By Me".

WWE superstar Xavier Woods, Playboy Playmate Jo Garcia, Bioshock's Ken Levine, Uncharted's David Lam, FFXV's Ray Chase, and fans [FINAL FANTASY XV]
To celebrate the release of FINAL FANTASY XV we invited fans, game developers, and a few surprise guests to share their stories and memories of the FINAL FANTASY franchise. By having fans share their personal experience, it serves as a reminder that much like how each FINAL FANTASY has a completely different story, world, and character line up; we all bring distinctive and new perspectives to the legacy that is FINAL FANTASY. Because every FINAL FANTASY is told from a unique vision, everyone has their own legacy to tell.
FINAL FANTASY as a franchise is tough because of its numbering. There are numbers behind each title, but you don't need to play them in order or even have played any of them to enjoy the others.
To announce the early Resident Evil Village demo releasing on PS4 and PS5, we partnered with Grammy nominated artist Giveon to produce a unique trailer inspired by Jordan Peele’s “Us”
Teen Wolf's Tyler Posey + other kid celebs @ Variety's Power of Youth Event [KINGDOM HEARTS HD 1.5 ReMIX] To invite a new younger generation of gamers, we positioned KH to be at Universal Studios backlot to provide an exclusive chance to play the game, wield the legendary keyblade and step into a magical Disney world.



In order to capture the hearts of gamers of all ages, Chris Ballew was brought on to sing the catchy and kid-friendly theme song. Full song. Instrumental version in E3 trailer
LIVE FIGHTS [DISSIDIA FINAL FANTASY NT] DISSIDIA was Square Enix's first serious aim at entering the eSports arena. In order to achieve this, we created LIVE FIGHTS - a multi-episode livestream series brought in the most famous fighting game professionals and FINAL FANTASY influencers to bring DISSIDIA to the masses prior to launch
Noteable influencers - Daigo "the beast" Umehara, Tokido, PR Balrog, Hungrybox, Zero, Nairo, Westballz, JDCR, ESAM, Saint, Tasty Steve, Sajam, MrHappy1227, Ray Chase, James Chen, Alex Valle, Wonderchef

E3 Coliseum with Justin Wong and K-Brad [DISSIDIA FINAL FANTASY NT] In partnership with Geoff Keighley, we brought DISSIDIA to the E3 Coliseum to establish this as Square Enix next big game. To do this, we brought out two legendary fighting game players - the most celebrated EVO champion Justin Wong and Street Fighter V professional K-Brad to talk about their love for FINAL FANTASY and what makes a good fighting game


PAX West 2016 fans [FINAL FANTASY XV] Our goal was to own PAX West 2016 for FFXV. For the first time in company history, we had our own dedicated booth, a partnership with Uber, a panel, interviews, our videobooth -- the warpstrike experience, and as much interaction with our fans as possible.
Needless to say, our goal was accomplished.

American fans, 5x different language European fans, Japanese developers [KINGDOM HEARTS HD 2.5 ReMIX] To celebrate the launch of the second KH remastered title, we coordinated on a global scale to bring American and European fans on an exclusive ride to the House of Mouse - insider Disney locations.
To wrap everything together full 360, we had our development team in Japan watch the fans' reactions to see how KH as a franchise goes beyond age, race, nationality and language


TwitchCon 2017 Main Stage with MrHappy1227 and Yunalescka [FINAL FANTASY XV - Multiplayer Expansion Comrades] World premiere of showing off the multiplayer DLC with two famous twitch streamers MrHappy1227 a huge FF fan and Yunalescka more known for Blizzard games like Overwatch and Heroes of the Storm

EVO panel with Square Enix CEO Matsuda, Producer Hazama, and JoeNeverFails [DISSIDIA FINAL FANTASY NT] At Square Enix's first EVO, we wanted to make a statement that DISSIDIA is a legit fighting game - so we wanted to break down every misconception of the game and bring out our CEO for his first ever panel to discuss the importance of this game to our company